ABInBEV - Castle "Free"

Castle Free – “Still A Beer”

Director Peter Pohorsky from Plank Film brings us the new Castle “Free” commercial where a whole stadium goes instantly quiet when Bobby Skinstad orders a alcohol free beer! The ad was a collaboration between Bladeworks and Chcolate Tribe to bring the ad in record time to the screen. The stadium was filmed without any people in 90{ef6e31ae654e44ccd051603e7ab7007b45b5da46bb13884afbe2dbb7f7db3347} of all the shots and through the use of CGI the crowds were added in post. A short making-of follows the ad for a short sneak peek behind the scenes.


Client : ABInBEV
Product : Castle Free
Innovation Director Africa : Michael Ruethnick
Brand Director : Vaughan Croeser
Platform Innovation Marketing Manager : Thiloshnee Naidoo
Marketing Manager Communications & Positioning : Rushiel Perma
Agency : Ogilvy Johannesburg
Creative Director : Terry Mckenna
Art Director : Marion Bryan
Copy Writer : Irene Styger
Managing Partner : Gerg Pfuhl
Account Director : Naledi Mabindla
TV Producer : Tsakane Mogale
Production Company : Plank Film Productions
Director : Peter Pohorsky
Producer : Ben Kaufman
Grade : Pudding
VFX Companies Collaboration between : Bladeworks and Chocolate Tribe
On-Set VFX supervisor : Rob van den Bragt (Chocolate Tribe)
Compositing : Bladeworks
Lead Compositor : Jean du Plessis
Producer : Mandy Biart
CGI Crowds : Chocolate Tribe
CG Supervisor : Rob van den Bragt
Lead TD: Tiaan Franken