KFC - Agency : Ogilvy Johannesburg
Australian surfer Mick Fanning’s close encounter with a shark during a surf event in July has been parodied in a commercial by fast food chain KFC in South Africa.
Fanning survived a near death experience during the final round of the J-Bay Open on July 19 when a shark attacked him in the water on live television.
The harrowing moment has been recreated by KFC in an ad which sees a Fanning look-a-like also attacked by a shark from behind, with one notable difference.
The surfer picks up the shark up and rides a wave holding the creature over his head triumphantly in a moment described as “next level awesome” by the commentators.
The commercial was made to advertise a new burger being sold at KFC restaurants in South Africa.